The most recent information from IDC confirmed that Samsung regained the highest spot within the Indian cellular market within the second quarter from April to June this yr. Thus, it surpassed two Chinese language smartphone manufacturers Xiaomi and VIVO.
Additionally learn: Indian Smartphone Market To Decline By 15% In 2020
Within the Indian characteristic phone + smartphone market, Samsung has a 24% share. It’s adopted by Xiaomi and VIVO. However the latter two at present solely promote smartphones in India. If solely the smartphone market is taken into account, Xiaomi ranks first. Even on this sense, Samsung has narrowed the hole, occupying 26.3% of the smartphone market within the quarter ended June, in contrast with 15.6% within the earlier quarter. Xiaomi and VIVO’s smartphone market shares on the finish of the quarter have been 29.4% and 17.5%, respectively.
IDC Explains Why Samsung Might Surpass Xiaomi and VIVO
Navkendar Singh, Analysis Director, Consumer Gadgets & IPDS, IDC India mentions, ‘The continued provide chain challenges pressured the manufacturers to go for direct imports to satisfy the pent-up demand post-lockdown, particularly in June, including further price pressures. Additional, this surge in demand is anticipated to proceed all through the primary half of 3Q20 as nicely, requiring a gradual provide of gadgets available in the market. IDC expects the market to point out indicators of restoration within the second half of the yr, as we method the festive quarter with the vast majority of the customers seeking to purchase low-end and mid-range gadgets. Nevertheless, this shall be depending on model advertising and channel initiatives, particularly by eTailers in the course of the festive gross sales. Model initiatives round multi or hybrid channel methods will even play a key function as offline companions and types shall be searching for pockets of development in these essential subsequent few months.’
Within the second quarter of 2020, Xiaomi’s total shipments fell by 48.7% year-on-year to 5.4 million items. Realme, ranked fourth, shipped 1.78 million items within the second quarter of 20, a year-on-year lower of 37%. Oppo’s shipments within the second quarter fell 51% year-on-year to 1.76 million items.
IDC acknowledged that the Indian smartphone market recorded a pointy decline of 50.6% year-on-year within the second quarter of 2020. From 36.8 million items a yr in the past, it reached 18.2 million items. IDC predicts that the market will present indicators of restoration within the second half of 2020. Function phone shipments within the second quarter fell 69% year-on-year to 10 million items. In consequence, it acquired a 35.5% contribution rate to the general Indian cellular market. That is the bottom rate ever within the subject.