OnePlus, the premium global technology brand, marks its seventh anniversary on December 17. Since its inception, the brand has witnessed phenomenal growth to become a market leader in the Indian premium smartphone segment, thanks to its focus on tech-leading flagship products, co-created with its community.
Earlier in 2020, OnePlus announced its revamped business strategy of further expanding its premium, accessible and connected ecosystem for OnePlus users in India, which allows it to offer a superior technology experience to a wide user base across varying price points. In line with that, the brand launched a new premium line of OnePlus smart TVs starting at INR 14,999. OnePlus also launched a new product line – OnePlus Nord – which starts at INR 24,999. The brand also expanded its audio product offerings with the launch of OnePlus Bullets Wireless Z and the OnePlus Buds Z, driven by the vision of strengthening its connected ecosystem portfolio.
OnePlus successfully gained market leadership as the no. 1 smartphone brand in the affordable premium segment in India as per the latest Counterpoint quarterly report for Q3 2020. In addition, the recently launched OnePlus Nord emerged as the no. 1 selling smartphone in the upper mid-tier segment as per the Counterpoint report for Q3 2020 for India. The brand’s market leadership trend has continued over the years. As per Counterpoint, OnePlus was at the top spot in the premium smartphone segment in India in Q2 2020 with 29% market share, backed by the success of the OnePlus 8 Series and continued sales of the OnePlus 7T Series.
In line with its seventh anniversary celebration, the brand has announced the OnePlus 7th Anniversary Sale, offering a series of exciting offers for its community.
Customers on OnePlus.in and OnePlus Store app can avail the following offers:
- Customers can avail up to INR 2000 instant discount with HDFC Bank card transactions and Easy EMI options, and up to 10% cashback on select American Express® Card transactions on purchasing OnePlus smartphones on OnePlus.in, OnePlus Store app and Amazon.in
- Customers buying OnePlus smartphones on the OnePlus Store app can avail a complimentary INR 500 discount voucher.
- Customers can buy the OnePlus Power Bank at a special price of INR 777 and avail 10% discount on all OnePlus audio products from December 17.
- Customers can play Spin the Wheel on the OnePlus Store app on December 17 and win exciting OnePlus goodies. Similarly, customers can participate in The Great OnePlus Lucky Dip on the OnePlus Store app and win exciting OnePlus products every day.
The brand is also introducing OnePlus Red Cable Life, a new bundled proposition under Red Cable Pro plans, after the success of Red Cable Care. Under OnePlus Red Cable Life, available at an introductory price of INR 999, customers can avail exciting benefits including 12 months of extended warranty, 12 months of 50 GB cloud storage, priority service and complementary 12-month Amazon Prime membership.
Red Cable Club members can avail the following anniversary special offers from December 17 onwards:
- Members can participate in the Anniversary Lucky Draw on Red Cable Privé and win exciting rewards on December 17.
- From December 17 onwards, Red Cable Club members who are OnePlus 3 to 6T device users looking to upgrade to a OnePlus 8, 8 Pro or 8T can gain a complementary Red Cable Care membership and OnePlus Power Bank as well.
- Furthermore, members can also purchase the new subscription plans – Red Cable Care and Red Cable Life – on Red Cable Privé at exciting prices, from December 25 onwards.
- From December 10-31, members can avail this benefit on the Red Cable Pro membership:
- Purchase any OnePlus smartphone at the OnePlus Experience Stores & get Red Cable Care membership (worth INR 2499) at INR 99.
- Purchase any OnePlus smartphone on the OnePlus Store app & get a complimentary Red Cable Care membership.
- On December 17, the first 10 OnePlus 8T customers at a OnePlus Experience Store will gain a complimentary INR 3000 accessories coupon. Similarly, the 11th to 30th customers, and 30th to 70th customers will gain complimentary INR 2000 and INR 500 accessories coupons respectively. These are valid within one-month period starting from purchase date.
- Customers can avail an instant discount of up to INR 2000 for HDFC card transactions.
- Customers can also avail easy EMI schemes with Bajaj Finance Limited at the offline stores.
- Red Cable Club members can also get up to INR 3000 discount when they upgrade to any OnePlus device and exchange an old one
- Red Cable Club members can avail these benefits at the OnePlus Service Centers on December 17: Up to 15% discount on smartphone spare parts, no service fee on smartphone repair, and a chance to win OnePlus goodies via the Bowl of Happiness lucky draw.
In addition, customers looking to purchase the OnePlus 8T 5G and the OnePlus 8 Series 5G on Amazon.in can now avail up to INR 2000 and INR 3000 instant discount respectively with HDFC Bank card transactions. Customers can also avail 10% discount on select OnePlus audio products on Amazon.in and Flipkart on December 17 and 18.
Similarly, OnePlus TVs will have the following exciting offers as part of the OnePlus 7th Anniversary Sale:
- OnePlus TV Y series 32inch and 43inch will witness a further discount of INR 1000, and will be available at INR 13,999 and INR 23,999 respectively
- Customers can also avail instant discounts for OnePlus TVs upon purchase with HDFC Bank Credit Card, Credit Card EMI, as well as Debit Card EMI transactions up to INR 4000
- Customers can also enjoy no cost EMI up to 6 months on purchase of the OnePlus TV Y Series, and up to 12 months no cost EMI upon buying the OnePlus TV Q1 Series through all major banks’ card transactions.
- The above offers are available to customers across OnePlus.in, OnePlus stores, as well as Amazon.in, Flipkart and other partner stores until end of December 2020