Counterpoint Analysis not too long ago revealed analysis information. The brand new coronavirus pandemic has a extreme affect on financial actions and shipments of high-end fashions within the Indian smartphone market within the second quarter of this 12 months. Though there are greater than 1 million items shipped, it has dropped by 32% in contrast with the identical interval final 12 months. By the best way, high-end fashions consult with smartphones priced above 30,000 rupees (roughly $399).
The evaluation and consulting agency Counterpoint Analysis stated in a analysis report that India’s nationwide lockdown for almost 40 days as a result of new coronavirus epidemic brought on virtually zero shipments of high-end smartphones in India in April. That is the most important contribution to the sharp decline in shipments within the second quarter.
The evaluation consulting agency additionally said, ‘Nonetheless, it was one of many least affected segments and reached its highest ever share within the general India smartphone market, contributing greater than 4% in whole smartphone shipments.’
Previous to this and after the lockdown, OnePlus’ newly launched 5G model of the OnePlus 8 collection and different high-end fashions, in addition to the re-entered Apple fashions, have maintained a very good market efficiency within the Indian high-end smartphone market.
As well as, within the Indian smartphone market within the second quarter, we additionally noticed extra distributors engaged on high-end fashions as a way to enhance profitability and enhance model consciousness on this market.
The Counterpoint Analysis report said that 5G has change into an ordinary for high-end smartphones. Samsung Electronics and Apple will quickly launch their very own 5G smartphones within the Indian market.
Important Gamers In Indian Excessive-end Smartphone Market
Within the Indian high-end smartphone market, OnePlus surpassed Samsung, with a market share of 29%. Thus, it has regained its prime place by way of market share. Apple fell to the third place within the Indian high-end smartphone market share within the second quarter.
Additionally Learn: Xiaomi To Carry Premium Mi Collection To India In 2020
The analysis report said, ‘India’s premium smartphone market is shaping up as OEMs are actually altering their methods to focus on customers in all price tiers. Xiaomi, OPPO and Vivo entered the ultra-premium phase with their 5G flagships Mi 10, Discover X2 and X50 professional, respectively. The phase now not stays an oligopoly of Samsung, Apple, and OnePlus.’
For instance, within the quarter, the VIVO V19 was launched. And instantly it ranked second within the high-end smartphone market of India.