Amazon Prime Video is launching a brand new characteristic known as “Watch Celebration” that allows co-viewing of  Prime Video content material for customers within the US with a chief membership. Every Watch Celebration can assist as much as 100 members at a time, with synchronised playback and the flexibility to speak with textual content and built-in emojis.

The characteristic is rolling out for no-extra value to all Amazon account holders within the US with a Prime membership or with a Prime Video subscription. As soon as the characteristic is energetic, prospects will see a brand new Watch Celebration icon, which when clicked will present a hyperlink that may be shared with family and friends. The host of the Watch Celebration may have controls over the playback like begin, cease and pause.

At launch, Watch Celebration can be provided on content material from the Prime Video SVOD (subscription video on demand) catalog together with Amazon Originals like Fleabag, The Marvelous Mrs. Maisel, Tom Clancy’s Jack Ryan, and so forth. Watch Celebration is not going to be provided on titles which can be rented or bought from Amazon.

Co-viewing options exist already on different streaming platforms like Netflix and HBO by way of browser extensions. These have change into extraordinarily fashionable in the course of the pandemic, the place customers are spending an rising period of time streaming content material. Amazon’s implementation of Watch Celebration can be a local expertise for Prime Video.

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